Made to move:
the growing world of Yorkshire Heart.

Yorkshire Heart began with a simple idea: create something that carried the character, pride and quiet strength of the place we call home.

That heart now travels a little further.

From everyday clothing and limited releases to workwear, homeware and our new Activewear collection, the range has grown—but the thinking behind it remains the same. Every piece should feel useful, considered and unmistakably Yorkshire Heart.

One heart, a growing collection

Growth can mean many things. For us, it is not about making more for the sake of it. It is about finding new places where Yorkshire Heart genuinely belongs.

The original clothing gave us a way to carry a sense of Yorkshire into the everyday. Since then, that same identity has found its way onto practical layers, smaller limited releases, useful pieces for the home and clothing made for work. Each branch has its own purpose and character, but none of them stands apart from the heart of the brand.

Our latest step takes that idea into movement.

Made to move

Yorkshire Heart Activewear is a growing collection for running, training, stretching and everyday movement—one that will develop over time as new pieces are thoughtfully added.

The collection begins with five pieces. Performance running shorts lead the current range, joined by unisex jogger shorts and three coordinated seamless sculpt pieces: a vest, sports bra and leggings. Together, they give Yorkshire Heart a place on the training floor, out on the trail and everywhere in between, while creating a foundation that can expand naturally in the future.

This is clothing with a practical job to do. The performance shorts use quick-dry recycled fabric with UPF 30+ protection. The seamless sculpt layers are made for stretch and movement, while the jogger shorts bring the collection into more relaxed, everyday wear.

The setting may be new, but the idea is familiar. These are useful pieces, carrying a clear identity without getting in the way of what they are made to do.

A mark that adapts without losing its character

Yorkshire Heart has never been just one product or one way of applying a design.

The Yorkshire rose, anatomical heart, YHC monogram and related emblems can be embroidered, printed or simplified to suit the surface they sit on. A mark that works across the back of a T-shirt needs a different balance when it moves to a chest, sleeve, pair of shorts or piece for the home.

Adapting the identity does not mean diluting it. The details may become quieter or bolder depending on the product, but the character remains recognisable: honest, grounded and made with a strong sense of place.

That flexibility has allowed Yorkshire Heart to grow naturally. The identity can move with us because it was built around an idea, not a single item.

Different settings, the same Yorkshire Heart

Activewear is one part of a wider Yorkshire Heart world.

Workwear is made for hard graft: practical clothing, a dedicated craftsmen emblem and the belief that useful things should still carry character.

Homeware brings the same spirit indoors through cushions, coasters, tea towels and mugs—pieces made to live alongside the routines and comforts of home.

Limited Editions give us room to be more expressive through smaller releases and distinctive design placements, while the core clothing collection continues to offer the everyday layers where Yorkshire Heart first found its feet.

These collections serve different moments, but they are connected by the same approach. Each product needs to be useful. Each design needs to feel considered. And each addition needs a genuine reason to carry the Yorkshire Heart name.

What comes next

We are proud to see Yorkshire Heart growing, but we want that growth to remain thoughtful.

There will always be room for new ideas, new settings and new ways to carry the identity. The test is whether they belong—whether they add something useful and feel true to the character that brought the brand to life in the first place.

Activewear marks the next part of that story: one Yorkshire identity, now made to move.

Explore Yorkshire Heart Activewear, discover the wider clothing collection or visit the Yorkshire Heart Design Store ↗ to shop online.

Yorkshire born. Yorkshire worn. Made to move.